Editing content

How to update copy on the site's static pages, blog posts, and product data.

Where each thing lives

Content	Where
Home hero copy + CTA	Customize → Homepage hero
Category tiles on home	Customize → Shop by category
Editorial band	Customize → Editorial band
Newsletter band	Customize → Newsletter band
Footer copyright	Customize → Footer
Social links	Customize → Social links
About us page	Pages → About us → uses block patterns
Contact us page	Pages → Contact us → uses block patterns
Shipping / Returns / Privacy / Terms	Pages → matching page → uses block patterns
Blog posts	Posts → All Posts
Products	Products → All Products
Category descriptions	Products → Categories → click into a category

About / Contact / legal pages

Each of these uses a block pattern reference — one line of code that inflates into a full section at render time.

Option 1 — swap or add patterns (structural changes):

1. Pages → edit the page
2. Top-right ⋮ menu → Code editor
3. You'll see lines like <!-- wp:pattern {"slug":"dankcave/about-hero"} /--> — delete or add
4. Switch to Visual editor to preview → Update

See the pattern catalog for available slugs.

Option 2 — edit the pattern content (copy changes):

Pattern content lives in theme/patterns/{slug}.php. Edit that file, ship a new theme version. See Go live for the deploy path.

Content model note: don't type over the pattern block in the visual editor — Gutenberg will detach it and you lose the ability to update via theme upgrades.

Publishing a blog post

Blog posts are stock WP Posts. Theme picks up title, excerpt, featured image, category, content automatically.

1. Posts → Add New
2. Enter title
3. Write body in the editor
4. Set Excerpt (Document sidebar) — becomes summary on cards + lede on post
5. Assign one Category (Document sidebar)
6. Set a Featured Image — set alt text before publishing
7. Publish

Gotcha: if pasting from Google Docs or Notion, use ⌘⇧V (paste as plain text).

Uploading product images

• Square (1:1)
• ≥ 800×800 (larger is better — PDP zoom uses the original size)
• White or transparent background
• Under 300 KB per image (compress via Squoosh or WP Smush)
• Set alt text on every image in Media Library

Product categories

Assign every product to at least one category. Categories drive:

• Shop-archive sidebar filter
• Home category-showcase tile grid (Customize → Shop by category)
• About page category-showcase pattern
• Product schema on PDPs (JSON-LD)

Recommended structure: 5-6 top-level categories, minimal nesting.

Gotcha: the category-showcase pattern hardcodes 5 category slugs. Renaming a category (which changes the slug) breaks it. Keep slugs stable or update patterns/category-showcase.php.

Search behavior

Search queries product title, short description, and tags. To make a product findable by an alternate name (brand nickname), add it to Tags or short description.

Site-wide search runs at /?s={query}. Header search modal autocompletes as you type (min 2 chars, 220 ms debounce).